Blog on Marketing Technology. Data. Analytics and Measurement

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My 12 months journey of going into solo consultancy

29th May 2023

Analytics Case Study Google MarTech View Point

The integration of Google Analytics 4 and Big Query to understand time lag from first visit to first purchase

1st May 2023

Effectiveness Measurement View Point

The evolution of measurement is Econometrics AND Incrementality

3rd April 2023

Canvas MarTech Strategic View View Point

A New World Order for Data Partnerships

6th March 2023

Marketing first dates

6th February 2023

Analytics Audits Case Study Google MarTech View Point

How Google Analytics insights for a restaurant chain triggered a change in strategy

23rd January 2023

Analytics Case Study Effectiveness Measurement Strategic View View Point

Developing the Analytics and Measurement Strategy

9th January 2023

Ecosystem MarTech Strategic View View Point

Proving the value of your martech ecosystem

14th November 2022

Effectiveness Home Page Measurement Strategic View View Point

Marketing measurement should be central to driving your martech strategy

17th October 2022

Canvas Measurement Strategic View View Point

Campaign Framework and Overview

19th September 2022

Effectiveness Measurement View Point

Bridging the measurement gap

6th June 2022

Analytics Audits Google MarTech View Point

Guide to Google Analytics 4 Audit

16th May 2022

Case Study Ecosystem Google MarTech MarTech View Point

Building the foundations of the Martech Architecture

18th April 2022

Canvas Measurement Strategic View View Point

Data Collection needs to be given more love

7th March 2022

Measurement View Point

Last Click the knock-out blow

24th January 2022

Analytics Google MarTech Measurement View Point

Channel Grouping in Google Analytics should be a marketers best friend

3rd January 2022

My DVD Collection on Big Query

20th December 2021

Looking for a job in a pandemic

6th December 2021

Measurement View Point

The journey to better marketing measurement

22nd November 2021

Analytics Audits Google MarTech Measurement View Point

Evolving Data Audits

20th September 2021

Key takeaways on the Mini MBA in Marketing

28th July 2021

Ecosystem Home Page MarTech Strategic View View Point

How data and tech can connect brands together

21st June 2021

Analytics Canvas Measurement Strategic View View Point

The Measurement Canvas

25th May 2021

MarTech Measurement View Point

How to combat the changing data world

29th March 2021

Analytics Audits Google MarTech Measurement View Point

Insights on Data Audits

17th March 2021

Canvas Ecosystem MarTech Strategic View View Point

The Data and Tech Canvas

8th February 2021

Analytics MarTech Measurement Strategic View View Point

Building the business and marketing base

18th January 2021

Ecosystem MarTech Strategic View View Point

The New Marketing World: A Tag-less World

4th January 2021

Case Study Ecosystem Home Page MarTech Strategic View View Point

Building a Marketing Data and Tech Ecosystem

9th December 2020

Data Quality needs to be top of the shopping list

10th November 2020

Case Study Google MarTech View Point

The impact on page load times with and without Google Tag Manager

1st September 2020

Key requirements to develop a kick-ass Data Strategy

3rd August 2020

Is data a brand’s competitive advantage?

9th June 2020

Analytics MarTech Measurement View Point

Taking stock of your digital marketing at this time

14th April 2020

Analytics DataLayer Measurement Strategic View View Point

The Value of the Data Layer

16th March 2020

MarTech View Point

Tag Management, underrated and underused

10th February 2020

Analytics Google MarTech Measurement View Point

Tracking and measurement best practices — including my free Google Tag Manager container templates

19th August 2019

Measurement View Point

The Media Measurement Challenge

13th February 2019

Measurement View Point

The Attribution Mistakes

7th May 2018

Measurement View Point

The Attribution Challenge

13th January 2018