I am an experienced consultant helping brands grow, through connecting technology, data, analytics and measurement together to deliver business value and results.

With 13 years’ experience working with a variety of brands on projects. Ranging from delivering a multi-million-pound Christmas campaign, ad-tech stack management, analytics migrations, developing data & tech ecosystems to unify measurement through marketing mix modelling, multi-touch attribution, marketing effectiveness and closed loop measurement. I have a deep understanding of data and technology how to make it work in the context of business and marketing world.


Craig NealeChief Marketing Officer - ex. Harry Potter, Aston Martin and Sky

Dipesh is a well-rounded data and technology expert who can interpret deep data and insights to both build strategy and then translate that into execution. Over the last ten years, I've worked alongside Dipesh on initiatives which have not only helped to understand our consumers better but also to be able to utilise and test this to find additional revenue. Dipesh has been fundamental in driving results across a number of my projects and I wouldn't hesitate to recommend him further.

Ryan MurdochManaging Director International Operations at Kinesso

I have worked with Dipesh over the last 12 months and he was the go-to person across the organization for everything related to digital measurement, both for the platform side but also how to build end to end solutions for clients. He has a fountain of knowledge and clearly very passionate about his craft. Dipesh also plays an active role in the industry and as it evolves and he is a great support when you are building complex solutions, across multiple technology stacks. Dipesh is a great practitioner and I sincerely hope our paths cross again.

Erika FosterClient Strategy Director, Matterkind (previously "Cadreon", an IPG Company)

I've worked on numerous projects with Dipesh over the last 3 years in IPG. During this time he's proven himself to be an excellent team player, and I can say without a doubt he's one of the most passionate people I've met in the industry. Not a day would go by that I wouldn't get an email or text message nudging me to read up about the latest innovations or ad tech news so that we could then debate it together the next day in the office. It's that passion that has allowed him to develop a deep understanding across a variety of disciplines in the space and this depth and breath of knowledge is what makes him a real asset to any organisation. I wouldn't hesitate to work with him again and strongly recommend him to anyone considering him for an ad tech role.

Rob BretzDigital Learning Platform Strategy Manager at Hewlett Packard Enterprise

Dipesh is a knowledgable and professional expert in all things Google Analytics. During our Advanced Web Analytics project, Dipesh was integral in the configuration of our GA. Without his expert knowledge and understanding of our needs we would have struggled to meet our deadlines. I would not hesitate to call on Dipesh in the future. He is an invaluable and helpful professional.

Alexander NormanHead of Ad Operations, EMEA at Kinesso (an IPG Company)

If I was thinking about the state of cookie-less attribution, firing logic in GTM or analytics load lag across mobile platforms... there is a strong chance Ill receive a text that evening with Mr Shahs clear POV and strategy. Working with Dipesh has been a serendipitous assault course. He generates actual light to illuminate meetings and rekindles curiosity and passion during dark times. He is reliably enthusiastic with a mind that sparks as he connects disparate ad tech data dots, sometimes you can actually see the sparks! He does not suffer fools gladly and celebrates connecting with experts, respecting, and sharing their work. He can sniff out a good idea and run with it always delivering above and beyond. His work ethic and pride in his field can be exhausting. His networking knows no bounds and he can talk the ad tech off a DSP. Im grateful for each mad tech adventure we would embark on, with a digital dilemma to solve and creative conundrum to confront. Every team should have a Dipesh. Hope to work with you again in the future!

Carol DavisProgram Manager, Advanced Analytics at AB SKF

Dipesh is a skilled and articulate professional who is a pleasure to work with. I relied heavily on his expertise, while working with him on a Google Analytics configuration project. He patiently helped guide and train me in an area which was outside of my normal skill set. Because the configuration was part of a larger company-wide project, Dipesh made himself available, regardless of time zone differences, to consult with other aspects of the larger project, offering appropriate and innovative solutions. He was quickly identified as the authority. His contributions to the success of this project have been invaluable, and his knowledge and professional manner would be an asset to other organizations.

Jon FoxHead of R&D at Annalect

Dipesh has a huge depth of technical knowledge in digital media and web analytics and always thinks strategically about how he can apply this knowledge in creative ways to improve a client's business. This has made him the go to person for any digital questions I and many of my colleagues have. Where Dipesh stands out is his passion for digital. He is curious about any new developments which drives him to continually develop and stay ahead of the curve. If he hasn't heard of something then you know within a very short space of time he will. I couldn't think more highly of Dipesh and would recommend him to anyone seeking consultation in the digital space. And I should also mention he's a great, fun guy to have around, highly regarded and well-liked by his peers.

Nick EllsomFounder at fast thinking

Dipesh is quite simply one of a kind. He is hugely passionate about digital and constantly educates himself on new areas both around his job and well beyond. I regularly debate industry topics with him to this day despite not having worked together now for more than two years. He is a great person to have in your team as has an infectious personality and an excellent work ethic. He has the potential to go far within the industry and I can thoroughly recommend him.

Mark HoldenGlobal Strategy Director at Starcom

Dipesh is brilliant at what he does. He is very knowledgeable about digital media and ad operations and is extremely dedicated - often going above and beyond what is required to ensure that client campaigns perform as best as possible through proactive suggestions. He is also almost certainly the best digital operations manager I've worked with who is also named Dipesh and a big fan of both cricket and wrestling. The best.

Michael SmithEuropean Marketing Leader, Digital Strategy and IBM iX - your global business design partner

I've known Dipesh for much of his career within the digital industry. From his humble beginnings on a years placement at the COI through his more recent career progression on the agency side. Over that period I've continued to be hugely impressed with Dipesh's passion for digital and his constant strive for development, both in terms of his own learning and value that he brings to client business. Whilst I no longer actively work with Dipesh I still view him as one of my valuable go-to people on all things data, analytics and optimisation. I look forward to his nuggets of information that come through on email and can always be assured of their value and interest.

Dave HancockSenior Ticketing Manager at Expo 2020 Dubai

I worked with Dipesh over a 12 month period during the implementation of a high profile project with Warner Bros. Studios. First of all Dipesh is one of the most polite, patient and considerate people I have had the pleasure to have worked with. His lighthearted approach makes interaction easy, his enthusiasm endless, giving 110% to getting the project up and running in such a way to get the best from the systems available, whilst paying close attention to the detail. He conducts business professionally and is incredibly driven and inspirational. I would welcome the opportunity to work alongside Dipesh again in the future.

James SiddallSenior Growth Marketing Manager at Acast

Dipesh worked with Acast to deliver a full audit of our marketing data set up. He provided thorough analysis of our current capabilities and where we're falling short with the resources we have. We were delighted with his findings and we're now taking steps to implement the recommendations, which we believe will put us in good stead for the future. I'd definitely recommend Dipesh if you were looking to assess your company's abilities to reach full potential.

Will RichardsonEcommerce, Digital and Growth Marketing

Dipesh has a wealth of knowledge that he brought to the project and very quickly illuminated a structured and planned method of improvement for us. His work was outstanding and was delivered in a way that was easily understood across all levels of the business. I'd welcome the opportunity to work with Dipesh again!

Outside of work, I am a guest lecturer at Middlesex University – teaching students about the digital analytics world and a mentor at WYK Digital. I have also helped The Bharat Army, an Indian cricket supporters’ group, Thrive supporting people with mental health issues and One Cause helping communities around the world through education. My creative passion is photography and I am constantly trying to find the perfect photo wherever I go.