I am an experienced consultant helping brands grow, through connecting technology, data, analytics and measurement together to deliver business value and results.
With 13 years’ experience working with a variety of brands on projects. Ranging from delivering a multi-million-pound Christmas campaign, ad-tech stack management, analytics migrations, developing data & tech ecosystems to unify measurement through marketing mix modelling, multi-touch attribution, marketing effectiveness and closed loop measurement. I have a deep understanding of data and technology how to make it work in the context of business and marketing world.