Feb 03 Love0 Last Click is the Joker By dipeshshah Analytics, Measurement In my previous article, I had shared with Google planning… Read More
Jan 13 Love0 The constraints of Google Analytics for marketing measurement By dipeshshah Analytics, Google MarTech, Measurement, View Point If we are honest Google Analytics is not or never… Read More
Oct 14 Love0 KPI Framework to drive Marketing Outcomes By dipeshshah Analytics, Effectiveness, Measurement, View Point For marketing to be able to contribute to the growth… Read More
Mar 04 Love0 From data collection to building the code to deliver the Analytics Plan By dipeshshah Analytics, Case Study, MarTech, Measurement, View Point In the first article explained the process for an E-commerce… Read More
Mar 04 Love0 The journey to an improved Analytics Plan and Richer Insights By dipeshshah Analytics, Case Study, Home Page, MarTech, Measurement, Strategic View, View Point Working with an E-commerce subscription model brand in the words… Read More