Mar 10 Love0 Google Analytics ‘Attribution’ through the lens of Big Query By dipeshshah Analytics, Google MarTech, Measurement, View Point Attribution is a messy conversation in today’s world, you add… Read More
Jan 13 Love0 The constraints of Google Analytics for marketing measurement By dipeshshah Analytics, Google MarTech, Measurement, View Point If we are honest Google Analytics is not or never… Read More
Sep 09 Love0 Planning for Customer Data Platform By dipeshshah Case Study, Google MarTech, MarTech, Strategic View, View Point Working with a DTC brand who are going through a… Read More
May 06 Love0 The integration of Google Analytics 4 and Big Query to understand customer segmentation with RFM By dipeshshah Analytics, Case Study, Google MarTech, View Point Working with an E-commerce selling supplements that launched in 2021… Read More
Jan 08 Love0 The love and hate of sessions By dipeshshah Analytics, Google MarTech, Measurement, View Point Sessions (or maybe better known as traffic) should not be… Read More
