Sep 09 Love0 Planning for Customer Data Platform By dipeshshah Case Study, Google MarTech, MarTech, Strategic View, View Point Working with a DTC brand who are going through a… Read More
May 06 Love0 The integration of Google Analytics 4 and Big Query to understand customer segmentation with RFM By dipeshshah Analytics, Case Study, Google MarTech, View Point Working with an E-commerce selling supplements that launched in 2021… Read More
Jan 08 Love0 The love and hate of sessions By dipeshshah Analytics, Google MarTech, Measurement, View Point Sessions (or maybe better known as traffic) should not be… Read More
Nov 06 Love0 The 2 year plan to prove if Google Analytics 360 is worth the investment By dipeshshah Analytics, Audits, Case Study, Google MarTech, MarTech, View Point Working with an E-commerce brand the focus was around measurement… Read More
Sep 04 Love0 The integration of Google Analytics 4 and Big Query to understand new v returning customers By dipeshshah Analytics, Case Study, Google MarTech, View Point Working with an E-commerce bakery who had gone from having… Read More
