Sep 09 Love0 Planning for Customer Data Platform By dipeshshah Google MarTech, MarTech, Strategic View, View Point Working with a DTC brand who are going through a… Read More
May 06 Love0 The integration of Google Analytics 4 and Big Query to understand customer segmentation with RFM By dipeshshah Analytics, Case Study, Google MarTech, View Point Working with an E-commerce selling supplements that launched in 2021… Read More
Mar 04 Love0 From data collection to building the code to deliver the Analytics Plan By dipeshshah Analytics, Case Study, MarTech, Measurement, View Point In the first article explained the process for an E-commerce… Read More
Mar 04 Love0 The journey to an improved Analytics Plan and Richer Insights By dipeshshah Analytics, Case Study, Home Page, MarTech, Measurement, Strategic View, View Point Working with an E-commerce subscription model brand in the words… Read More
Feb 05 Love0 Building the foundations to better measurement with Marketing Data Warehouse By dipeshshah Analytics, MarTech, Measurement, Strategic View, View Point In a world where consumers have many choices with customer… Read More
