May 19 Love0 CFO owning Data Strategy By dipeshshah Analytics, MarTech, Measurement, View Point Worked on a project auditing an e-commerce brand data and… Read More
Mar 10 Love0 Google Analytics ‘Attribution’ through the lens of Big Query By dipeshshah Analytics, Google MarTech, Measurement, View Point Attribution is a messy conversation in today’s world, you add… Read More
Feb 03 Love0 Last Click is the Joker By dipeshshah Analytics, Measurement In my previous article, I had shared with Google planning… Read More
Jan 13 Love0 The constraints of Google Analytics for marketing measurement By dipeshshah Analytics, Google MarTech, Measurement, View Point If we are honest Google Analytics is not or never… Read More
Oct 14 Love0 KPI Framework to drive Marketing Outcomes By dipeshshah Analytics, Effectiveness, Measurement, View Point For marketing to be able to contribute to the growth… Read More
