With Google announcing that Google Analytics 4 is going to become the main analytics tools from July 2023 I have replicated my Google Analytics 3 audit for Google Analytics 4….
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Channel grouping in Google Analytics should be a marketer’s best friend but in most cases it’s very much an underutilised feature, with it not being configured or being badly configured….
Working on data audits back end of 2020, I find it fascinating to see where brands are in their data maturity journey. The data audits were based around Google Analytics…
Working on a consultancy project and one of the principal areas of focus was around measurement. The initial project brief was based on auditing the brands current set-up and provide…
During my period of redundancy, I have been working on free mini data audits based around Google Analytics (GA) and Google Tag Manager (GTM). I have audited a range of…
