Jan 03 Love0 Channel Grouping in Google Analytics should be a marketers best friend By dipeshshah Analytics, Google MarTech, Measurement, View Point Channel grouping in Google Analytics should be a marketer’s best… Read More
Nov 22 Love0 The journey to better marketing measurement By dipeshshah Measurement, View Point Brands have been constantly fighting the changes in the marketing… Read More
Sep 20 Love0 Evolving Data Audits By dipeshshah Analytics, Audits, Google MarTech, Measurement, View Point Working on data audits back end of 2020, I find… Read More
May 25 Love0 The Measurement Canvas By dipeshshah Analytics, Canvas, Measurement, Strategic View, View Point Working on a consultancy project and one of the principal… Read More
Mar 29 Love0 How to combat the changing data world By dipeshshah MarTech, Measurement, View Point 2022 will be the year when data privacy finally kicks… Read More