Working on data audits back end of 2020, I find it fascinating to see where brands are in their data maturity journey. The data audits were based around Google Analytics…
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I was made redundant May 2020 so decided to take rest of the year off knowing that it’s going to be messy and volatile to look for another job. Also,…
With recent acquisitions ASOS buying Topshop and Boohoo buying Debenhams, this made me think how brands brought together via acquisitions or even umbrella companies i.e., like Hilton Hotel Group are…
Working on a consultancy project and one of the principal areas of focus was around measurement. The initial project brief was based on auditing the brands current set-up and provide…
The measurement canvas is a strategic play for business to ensure consistently the same business language is used articulating how the right measurement will provide actionable insights helping with the...
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