May 29 Love0 My 12 months journey of going into solo consultancy By dipeshshah Personal Having left my full time job in March 2022 (yes,… Read More
May 01 Love0 The integration of Google Analytics 4 and Big Query to understand time lag from first visit to first purchase By dipeshshah Analytics, Case Study, Google MarTech, View Point Working with a brand providing an experience in wellbeing and… Read More
Apr 03 Love0 The evolution of measurement is Econometrics AND Incrementality By dipeshshah Effectiveness, Measurement, View Point Data privacy restrictions, the obliteration of cookies all thanks to… Read More
Mar 06 Love0 A New World Order for Data Partnerships By dipeshshah Canvas, MarTech, Strategic View, View Point Data partnerships should be transformative for brands in this new… Read More
Mar 06 Love0 Data Partnerships By dipeshshah Resources One of the most important steps is being able to...Read More
