Channel grouping in Google Analytics should be a marketer’s best friend but in most cases it’s very much an underutilised feature, with it not being configured or being badly configured….
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Brands have been constantly fighting the changes in the marketing measurement landscape for the last 10 years. Most brands measurement was built around last click and 3rd party cookies, with…
Working on data audits back end of 2020, I find it fascinating to see where brands are in their data maturity journey. The data audits were based around Google Analytics…
I was made redundant May 2020 so decided to take rest of the year off knowing that it’s going to be messy and volatile to look for another job. Also,…
With recent acquisitions ASOS buying Topshop and Boohoo buying Debenhams, this made me think how brands brought together via acquisitions or even umbrella companies i.e., like Hilton Hotel Group are…
