Mar 07 Love0 Data Collection needs to be given more love By dipeshshah Canvas, Measurement, Strategic View, View Point We live in a world where we have access to… Read More
Jan 24 Love0 Last Click the knock-out blow By dipeshshah Measurement, View Point Last click measurement has plagued the marketing industry for the… Read More
Jan 03 Love0 Channel Grouping in Google Analytics should be a marketers best friend By dipeshshah Analytics, Google MarTech, Measurement, View Point Channel grouping in Google Analytics should be a marketer’s best… Read More
Nov 22 Love0 The journey to better marketing measurement By dipeshshah Measurement, View Point Brands have been constantly fighting the changes in the marketing… Read More
Sep 20 Love0 Evolving Data Audits By dipeshshah Analytics, Audits, Google MarTech, Measurement, View Point Working on data audits back end of 2020, I find… Read More
