Mar 16 Love0 The Value of the Data Layer By dipeshshah Analytics, DataLayer, Measurement, Strategic View, View Point Brands are living in a world where data is everything,… Read More
Aug 19 Love0 Tracking and measurement best practices — including my free Google Tag Manager container templates By dipeshshah Analytics, Google MarTech, Measurement, View Point I’ve worked on many Google Tag Manager (GTM) projects and… Read More
Feb 13 Love0 The Media Measurement Challenge By dipeshshah Measurement, View Point The Drum reported last year that 66% of marketers found… Read More
May 07 Love0 The Attribution Mistakes By dipeshshah Measurement, View Point Recently had quite a few conversations with brands about measurement… Read More
Jan 13 Love0 The Attribution Challenge By dipeshshah Measurement, View Point The biggest challenge for any marketer is being able to… Read More
