Oct 14 Love0 KPI Framework to drive Marketing Outcomes By dipeshshah Analytics, Effectiveness, Measurement, View Point For marketing to be able to contribute to the growth… Read More
Mar 04 Love0 From data collection to building the code to deliver the Analytics Plan By dipeshshah Analytics, Case Study, MarTech, Measurement, View Point In the first article explained the process for an E-commerce… Read More
Mar 04 Love0 The journey to an improved Analytics Plan and Richer Insights By dipeshshah Analytics, Case Study, Home Page, MarTech, Measurement, Strategic View, View Point Working with an E-commerce subscription model brand in the words… Read More
Feb 05 Love0 Building the foundations to better measurement with Marketing Data Warehouse By dipeshshah Analytics, MarTech, Measurement, Strategic View, View Point In a world where consumers have many choices with customer… Read More
Jan 08 Love0 The love and hate of sessions By dipeshshah Analytics, Google MarTech, Measurement, View Point Sessions (or maybe better known as traffic) should not be… Read More
