Jan 08 Love0 The love and hate of sessions By dipeshshah Analytics, Google MarTech, Measurement, View Point Sessions (or maybe better known as traffic) should not be… Read More
Nov 06 Love0 The 2 year plan to prove if Google Analytics 360 is worth the investment By dipeshshah Analytics, Audits, Case Study, Google MarTech, MarTech, View Point Working with an E-commerce brand the focus was around measurement… Read More
Oct 02 Love0 Attribution provided a narrow view where a landscape view of the world was needed By dipeshshah Analytics, Case Study, Effectiveness, Measurement, Strategic View, View Point Working with an E-commerce brand which had grown rapidly into… Read More
Sep 04 Love0 The integration of Google Analytics 4 and Big Query to understand new v returning customers By dipeshshah Analytics, Case Study, Google MarTech, View Point Working with an E-commerce bakery who had gone from having… Read More
May 01 Love0 The integration of Google Analytics 4 and Big Query to understand time lag from first visit to first purchase By dipeshshah Analytics, Case Study, Google MarTech, View Point Working with a brand providing an experience in wellbeing and… Read More
