Jan 09 Love0 Developing the Analytics and Measurement Strategy By dipeshshah Analytics, Case Study, Effectiveness, Home Page, Measurement, Strategic View, View Point Working with an omnichannel brand they were transforming their approach… Read More
Nov 14 Love0 Proving the value of your martech ecosystem By dipeshshah MarTech, Strategic View, View Point When it comes to building a martech ecosystem one of… Read More
Oct 17 Love0 Marketing measurement should be central to driving your martech strategy By dipeshshah Effectiveness, Measurement, Strategic View, View Point Brands can be forgiven to be feeling perplexed in how… Read More
Sep 19 Love0 Campaign Framework and Overview By dipeshshah Canvas, Measurement, Strategic View, View Point Working on a measurement framework project to align with the… Read More
Mar 07 Love0 Data Collection needs to be given more love By dipeshshah Canvas, Measurement, Strategic View, View Point We live in a world where we have access to… Read More