Nov 03 Love0 Re-Building the Google Martech foundations By dipeshshah Case Study, Google MarTech, MarTech, View Point The goal for January 2024 was to have an Analytics… Read More
Apr 14 Love0 Investing 10% of marketing budget into data and tech By dipeshshah Case Study, MarTech, Strategic View, View Point Working with an E-commerce brand that has grown organically, since… Read More
Sep 09 Love0 Planning for Customer Data Platform By dipeshshah Case Study, Google MarTech, Home Page, MarTech, Strategic View, View Point Working with a DTC brand who are going through a… Read More
May 06 Love0 The integration of Google Analytics 4 and Big Query to understand customer segmentation with RFM By dipeshshah Analytics, Case Study, Google MarTech, View Point Working with an E-commerce selling supplements that launched in 2021… Read More
Mar 04 Love0 From data collection to building the code to deliver the Analytics Plan By dipeshshah Analytics, Case Study, MarTech, Measurement, View Point In the first article explained the process for an E-commerce… Read More
