Mar 10 Love0 Google Analytics ‘Attribution’ through the lens of Big Query By dipeshshah Analytics, Google MarTech, Measurement, View Point Attribution is a messy conversation in today’s world, you add… Read More
Feb 03 Love0 Last Click is the Joker By dipeshshah Analytics, Measurement In my previous article, I had shared with Google planning… Read More
Jan 13 Love0 The constraints of Google Analytics for marketing measurement By dipeshshah Analytics, Google MarTech, Measurement, View Point If we are honest Google Analytics is not or never… Read More
Dec 31 Love0 Analytics By dipeshshah Resources GTM & GA AuditsKPI FrameworkUTM tagging Excel DocDatalayer Costings FrameworkPlatform...Read More
Dec 31 Love0 Data By dipeshshah Resources Data and Tech Canvas Data Collection CanvasData Partnerships CanvasRead More