May 28 Love0 Campaign Data Structure By dipeshshah Shareable Resources UTM Campaign taggingPlatform Naming ConventionsLinkedIn PostRead More
May 19 Love0 CFO owning Data Strategy By dipeshshah Analytics, MarTech, Measurement, View Point Worked on a project auditing an e-commerce brand data and… Read More
Apr 14 Love0 Investing 10% of marketing budget into data and tech By dipeshshah Case Study, MarTech, Strategic View, View Point Working with an E-commerce brand that has grown organically, since… Read More
Mar 10 Love0 Google Analytics ‘Attribution’ through the lens of Big Query By dipeshshah Analytics, Google MarTech, Measurement, View Point Attribution is a messy conversation in today’s world, you add… Read More
