Jun 09 Love0 Is data a brand’s competitive advantage? By dipeshshah View Point Brands are currently in an era of disruption with changing… Read More
Apr 14 Love0 Taking stock of your digital marketing at this time By dipeshshah Analytics, MarTech, Measurement, View Point In the current climate, when business costs are being slashed… Read More
Mar 16 Love0 The Value of the Data Layer By dipeshshah Analytics, DataLayer, Measurement, Strategic View, View Point Brands are living in a world where data is everything,… Read More
Feb 10 Love0 Tag Management, underrated and underused By dipeshshah MarTech, View Point Tag Management has become one of the most important piece… Read More
Aug 19 Love0 Tracking and measurement best practices — including my free Google Tag Manager container templates By dipeshshah Analytics, Google MarTech, Measurement, View Point I’ve worked on many Google Tag Manager (GTM) projects and… Read More
