Jan 08 Love0 The love and hate of sessions By dipeshshah Analytics, Google MarTech, Measurement, View Point Sessions (or maybe better known as traffic) should not be… Read More
Nov 06 Love0 The 2 year plan to prove if Google Analytics 360 is worth the investment By dipeshshah Analytics, Audits, Case Study, Google MarTech, MarTech, View Point Working with an E-commerce brand the focus was around measurement… Read More
Sep 04 Love0 The integration of Google Analytics 4 and Big Query to understand new v returning customers By dipeshshah Analytics, Case Study, Google MarTech, View Point Working with an E-commerce bakery who had gone from having… Read More
May 01 Love0 The integration of Google Analytics 4 and Big Query to understand time lag from first visit to first purchase By dipeshshah Analytics, Case Study, Google MarTech, View Point Working with a business providing an experience in wellbeing and… Read More
Jan 23 Love0 How Google Analytics insights for a restaurant chain triggered a change in strategy By dipeshshah Analytics, Audits, Case Study, Google MarTech, View Point Working with a restaurant chain they had heavily invested into… Read More