May 16 Love0 Guide to Google Analytics 4 Audit By dipeshshah Analytics, Audits, Google MarTech, View Point With Google Analytics 4 now the main analytics tool for… Read More
Apr 18 Love0 Building the foundations of the Martech Architecture By dipeshshah Case Study, Google MarTech, MarTech, View Point Building the right architecture for your martech stack is a… Read More
Mar 07 Love0 Data Collection needs to be given more love By dipeshshah Canvas, Measurement, Strategic View, View Point We live in a world where we have access to… Read More
Jan 24 Love0 Last Click the knock-out blow By dipeshshah Measurement, View Point Last click measurement has plagued the marketing industry for the… Read More
Jan 03 Love0 Channel Grouping in Google Analytics should be a marketers best friend By dipeshshah Analytics, Google MarTech, Measurement, View Point Channel grouping in Google Analytics should be a marketer’s best… Read More
