Building a bespoke marketing data & tech ecosystem for brands should be a key conversation going into 2021. With the constant changes in the landscape from cookies to legislations, ownership and control over data, customer data becoming the heartbeat and better measurement this is where a customised ecosystem can help. It requires a deep understanding of the business, the challenges and short to long-term vision. Then develop a plan how a data & tech ecosystem can meet those objectives. From the Google stack to independent data & tech vendors there is a solution for every business
