Oct 02 Love0 Attribution provided a narrow view where a landscape view of the world was needed By dipeshshah Analytics, Case Study, Effectiveness, Measurement, Strategic View, View Point Working with an E-commerce brand which had grown rapidly into… Read More
Apr 03 Love0 The evolution of measurement is Econometrics AND Incrementality By dipeshshah Effectiveness, Measurement, View Point Data privacy restrictions, the obliteration of cookies all thanks to… Read More
Jan 09 Love0 Developing the Analytics and Measurement Strategy By dipeshshah Analytics, Case Study, Effectiveness, Measurement, Strategic View, View Point Working with an omnichannel brand they were transforming their approach… Read More
