I had a random thought at the end of 2019 that we will enter a tag-less world. Enter 2020 the world goes flat. The whole industry is on a fight…
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The world of marketing has changed in how we talk to consumers, segment, measure and understand performance. With regulations, range of data & technology partners and GAFA (Google, Apple, Facebook,…
Worked with a SME Ecommerce brand in their early stages allowing me to do some testing around page load times. 6 tests over 6 weeks, each test last a full…
Data has become a key component for every business in the third industrial revolution. Therefore, having a data strategy is now a necessity for businesses of all sizes. However, the…
Tag Management has become one of the most important piece of tech in the marketing technology stack but it’s the most underrated and underused in the industry. The word tag…
